Retail Media · DOOH · Pakistan

The shelf
has a screen
now.

AdBazaar owns the digital advertising layer inside Pakistan's hypermarkets, cash & carry, and convenience chains. Brands reach the shopper at the moment of choice — by the week, by the tier, by the aisle.

Slot inventory
DHA Cash & Carry · Lahore
LIVE
One store, one week. 3 dayparts × 7 days × 6 slots per loop. Brands book the cells they want — by the week.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
MORN
PEPSI
open
JAZZ
PEPSI
open
UNL
PEPSI
AFT
JAZZ
PEPSI
open
UNL
JAZZ
PEPSI
open
EVE
PEPSI
UNL
PEPSI
JAZZ
PEPSI
UNL
JAZZ
Pepsi
Jazz
Unilever
Open
The market

The street is taken.
The store is open.

PKR 10.8B
DOOH market · 2025
52%
YoY growth
1,200+
Brands buying DOOH
0
In-store today

— until now

The white space

Every screen
is on the street.

Pakistan has 4,900+ digital advertising screens. They live on billboards, pole signs, and bridge panels — outside, while you drive past.

Not one of them is inside the store, where the purchase actually happens.

Today's DOOH operators — all outdoor
MegamediaChinabDigiPrimeCityscape
How it works

Inventory, structured.

01
The slot

One week. One shelf moment.

Brands buy by the calendar week — Monday through Sunday. No partial weeks, no fractional buys. Commitment matches how brands plan their flights.

15 seconds · 6-slot loop
02
The tier

Morning, afternoon, evening.

Three dayparts priced to the shopper. Evening is when the basket is biggest, so evening is where the rate is. Brands pick the tier that fits the buyer.

PKR 8K → 12K → 18K per slot
03
The catchment

Premium, mid, mass.

Pricing scales with the neighbourhood. DHA and Gulberg pay 1.5×. Johar Town and NESPAK pay 1.2×. Mass catchments hold the floor at 1.0×.

Pakistan-wide rollout
Who it's for

Three audiences.
One network.

01
Brands
Reach the shopper 30 feet from the shelf, not 30 minutes from the store. Weekly buys, transparent pricing, every screen owned and operated.
Plan a flight →
02
Retailers
Turn unused ceiling and aisle space into recurring revenue. 20% of every slot sold, with zero capex and zero operational lift on your side.
Host a network →
03
Investors
Pakistan's retail media layer is still PKR 0. The street is taken; the store is not. Pre-seed open — 150 locations by Month 6, self-funding from Month 7.
Request the deck →
The network

Three cities.
One year.

Lahore
160 stores
Karachi
140 stores
Islamabad / Rawalpindi
100 stores
Month 6 · Raise milestone
150
locations live · 1,216 screens
98
Premium DHA · Gulberg · Bahria
37
Mid Johar · NESPAK · Faisal
15
Mass Ferozepur · Ravi · Outskirts
Self-funding from Month 7. 250 locations by year one.

Buy the aisle.
Not the highway.

30-minute walkthrough of the network, pricing, and live inventory. We bring the slot map; you bring the brand.

Book a demo